Branding may be the most important element of Social Recognition

Today as I strolled through the isles of Brookshire Brothers grocery store in my hometown in East Texas, I found myself purely searching for one brand. I typically have no intention of brand name buying, especially food, and hardly ever when shopping for clothes. Today was a bit different and I was glad the “Organics”, brand of food had great white packaging and an orange, green and yellow label with their blue trademarked, italicized “O” in Times New Roman. This brand label made it easy to find all of their different variety of food products. My attention was focused on buying anything and everything that this brand had to offer.

Direct Marketing: guiding viewers to their computer

We usually get asked what we suggest when it comes to ad or marketing campaigns for products. Our response is almost exactly the same every time as seen below.

behavioral targeting

“ISPs are tracking their customers’ Internet usage and selling that information to advertisers, an industry practice” according to Channelweb

below is Behavioral targeting – From Wikipedia, the free encyclopedia

Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.

Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.