We usually get asked what we suggest when it comes to ad or marketing campaigns for products. Our response is almost exactly the same every time as seen below.
“ISPs are tracking their customers’ Internet usage and selling that information to advertisers, an industry practice” according to Channelweb
below is Behavioral targeting – From Wikipedia, the free encyclopedia
Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.