≡ 09/06 Austin Texas Advertising was formed
This business was formed when the need for a dependable flier distribution service for my web design company arose in June of 2006. We bartered with a group who eventually agreed to have their distribution tracked with GPS, due to a lack in belief of the results that one ad campaign rendered. The goal being, to mutually benefit from one another’s business services, but as Murphy’s Law would have it, the web advertising for such services would yield much more productive than two separate entities could handle, so a small business was born on the first 3 months.
The initial objective was to distribute as much volume at as low of a cost as possible and use tandem distribution to increase profit vs. the labor overhead. This action proved to be much harder to do while acquiring new clients that required distribution in less than 7 business days. Planning ahead is the only way tandem distribution will work. Any “income” quickly becomes business expenses when factoring in the amount of work a distribution manager is required to do in comparison with the humble distributor. Any manager should be out distributing also, if not using 100% tracking.
