Austin Texas Advertising | web design | SEO | SMO | SEM.

RESUME
 Gregory "Lee" West
lwest at austintxadvertising.com

Austin Texas Advertising
— Austin, TX

CEO / Operator / Web Admin
     As a full time web developer for Austin Texas Advertising all HTML , CSS , PHP and other coding languages are written using Adobe Dreamweaver CS3. Content management systems such as Drupal 5.7 and 6.x, WordPress, and mysql databases are also used on a daily basis.
The Search Engine Optimization strategies applied to ongoing campaigns have lead into search engine marketing and social marketing optimization, utilizing social networks such as .

1. 5+ years experience with HTML (DHTML, CSS, and Flash), designing for and working with embedded multimedia objects, cross platform (Mac/Windows) and cross-browser development with maximum validity, which is visible through our on line portfolio.
2. 5+ years of use and understanding of online buyer behavior and the creative elements that influence that behavior across web sites using such platforms as .Gif graphics, Flash, Java, Javascript, Flash Action Script, Streaming Media Integration, Digital Video (MPEG/Real Video/Windows Media), and Audio streaming mp3’s, .wav, and other audio files.
3. 5+ years in online/offline marketing, creative development using banner ads, e-newsletter designs, landing pages, SEO/SEM strategy, and in print for direct distribution material. Designing and constructing web pages/sites including incorporating graphic user interface features and other techniques. Maintaining ongoing design and function of the web site, promos / ad banners, and seasonal content specials.
4. 3+ years real-world, high-volume graphic design experience collaborating directly with other graphic designers, brand managers, and developers working on print media for direct distribution advertising campaigns.
5. Working often with Web site Analytics Products, Product Development teams, SEM/SEO teams, web application development teams, and executive management to ensure the best possible results for the clients advertising campaign.
6. Very strong understanding and technical expertise with creative software, especially the Adobe Creative Suite.
7. A creative thinker with good reasoning abilities, sound judgment, excellent communication skills, resourceful, well organized, and self-motivated.

CEO / Owner / Web Admin
My duties for this partnership with my wife included web development starting with Microsoft Front Page and moving into using Macromedia’s Dreamweaver for hand built HTML and CSS. I developed a client side shopping cart that stored no information on a server side data base, using PayPal as the payment gateway. After learning all about web development from scratch, I then moved into blogs and CMS style systems. Most of the web development was geared towards increasing traffic and maintaining e-commerce sales utilizing and testing many applications. Trial and error allowed me to find what was best for my work methods, flexible enough for other users, and profitable enough to use for business.

Other job skills utilized are inventory control using a database, Quickbooks and Wholesaler´s database, and discount / shipping cost assessment using Microsoft Access. We also produced the shirts advertised on the site and designed custom images for our clients, utilizing Adobe Photoshop 6, 7 and the CS suite producing up to 70 custom images a week.

August 2002 to February 2003

Technical Support / TEAM LEADER
I was responsible for incoming technical support calls from X-box live account holders for on line gaming, password help, general account information and connectivity. This job required quick typing skills for accurate notes, great customer interaction and keen attention to details. I was required to submit tickets for problematic calls and possible solutions to supervisors while the account holder was on hold. I was delegated to issue a list of acceptable responses and terms to the account holder. I was also responsible for knowing the Knowledge Base used for all questions and answers.