≡ Google retiring AdSense Referrals: Enter the DoubleClick metric
Now that Google has released part of its plans for the DoubleClick purchase ( Official Google Blog: We've officially acquired DoubleClick ) from back in March, the sighs of relief from publishers can be heard through out Googleland. Google Adsense users can now place their relevant ads with more dynamic conditions for payout using the DoubleClick metric.
Yahoo pages will display 1B worth of Google / DoubleClick ads, and re-invent the wheel, if you will. Welcome it or not, there is a new big Gorilla in the room.
related terms:
adsense, doubleclick, dynamic conditions, google, gorilla, pages, publishers, referrals, relevant ads, sighs of relief, wheel, yahoo, yahoo pages
