Posts in Category: Branding

Branding may be the most important element of Social Recognition

Today as I strolled through the isles of Brookshire Brothers grocery store in my hometown in East Texas, I found myself purely searching for one brand. I typically have no intention of brand name buying, especially food, and hardly ever when shopping for clothes. Today was a bit different and I was glad the “Organics”, brand of food had great white packaging and an orange, green and yellow label with their blue trademarked, italicized “O” in Times New Roman. This brand label made it easy to find all of their different variety of food products. My attention was focused on buying anything and everything that this brand had to offer.

I try and provide the best quality food for our two kids Adalia and Takoda. We are all pretty picky eaters, so it says a great deal about the product when our group will eat every thing a brand has to offer. I commend the “O Organics” brand of food products for their great brand and simple business philosophy – “Eating organic food just makes sense.” We will continue to purchase this brand of food with it’s 300+ selection of items for as long as we can. Goodbye Wal-Mart, and hello Brookshire Brothers.

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