Posts in Category: Branding

Branding may be the most important element of Social Recognition

Today as I strolled through the isles of Brookshire Brothers grocery store in my hometown in East Texas, I found myself purely searching for one brand. I typically have no intention of brand name buying, especially food, and hardly ever when shopping for clothes. Today was a bit different and I was glad the “Organics”, brand of food had great white packaging and an orange, green and yellow label with their blue trademarked, italicized “O” in Times New Roman. This brand label made it easy to find all of their different variety of food products. My attention was focused on buying anything and everything that this brand had to offer.