In verbal communication there is an 8 second rule that applies to first impressions. One must make a good impression upon first introduction within 8 seconds in order to be remembered with a positive feeling felt by the new acquaintance. This rule is often true with presentations, websites, resumes, and ads. A website is really all of the above, or at least can be all of the above and the rule still applies. Within 8 seconds of a viewer laying eyes on the page, their attention has to be directed to the sale, information, or image that the site is built for.